Winter 1998

Rick Norman—The Stained Glass Place
Rick Norman chose to make his store a stained glass hobbyist’s nirvana. The displays of finished art glass can be purchased as gifts or serve as an idea for customer-created projects. Rick has used a highly customized marketing program, including newsletters with coupons that announce new glass industry offerings, to entice those customers into his store.
by Kim Blagg

You can find the rest of this article in the Winter 1998 issue of Profitable Glass Quarterly.

Winter 98 – Buy Now!