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Spring 2008

AGA News– Marketing Tools for Glass Artists

You’ll find inspiration for improving your marketing skills from the Art Glass Association in “Marketing Tools for Glass Artists”, an overview of its new marketing tool, the AGA Press Release Program. Artists can write their own releases or get help from AGA and then use market area descriptions and e-mail address lists to help them follow up on releases and cultivate new clients.

Also look for a discussion by Bruce Baker of ways to improve your sales skills when showing work to potential buyers in “Sales for the Independent Artist” under Show Talk.

You can find the rest of these articles in the Spring 2008 issue of Profitable Glass Quarterly.

Click here for a preview of the next installment of the “Sales for the Independent Artist” series that will be featured in the Summer 2008 issue of Profitable Glass Quarterly.


Spring 2008
Buy Now!


Current Issue
Marketing
Sales for the Independent Artist– Greeting Your Customers
Industry Directory
Classifieds
Resources & Links
 

Marketing Archives

2007
Winter - What Women Want– Marketing to the Majority
Fall - The Advantages of Co-Op Advertising
Summer -
The Advantages of Co-Op Advertising
Spring -
Collaborating on Printed Materials

2006
Winter - The Seven Essential Elements of Promotional Materials
Fall -
Promotion and Literature– The Importance of Good-Quality Images
Spring-
Creation and Evolution of a Wholesale Product Line, Part IV

2005
Winter - Creation and Evolution of a Wholesale Product Line, Part III
Fall
-
Creation and Evolution of a Wholesale Product Line, Part II
Summer -
Creation and Evolution of a Wholesale Product Line
Spring -
Playing the FieldHow to Work a Trade Show

2004
Winter - To Have and to Hold – How to win Loyal Customers

Summer - How to Sponsor a Profitable Glass Art Seminar or Workshop

2003
Winter - Worthy Causes, Wise Choices

Fall - Industry Talk
Summer - Brand New Image
Spring - Developing Your Verbal Logo

2002
Winter - Relationship Selling: The Tie that Binds

Fall - When Service Goes Wrong . . . Bounce Back
Summer - In the Public Eye: How to Work with the Media
Spring - Promote and Prosper


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