Winter 2007

What Women Want— Marketing to the Majority

Women form the largest group that provides you with potential clients, so making sure that your glass business offers them what they want is the best way to reach this important part of the population. You must learn to do it, however, without the usual clichés.
by Claire Sykes

You can find the rest of this article in the Winter 2007 issue of Profitable Glass Quarterly.

Winter 2007 – Buy Now!

Marketing Archives

2007
Fall - The Advantages of Co-Op Advertising
Summer - The Advantages of Co-Op Advertising
Spring - Collaborating on Printed Materials

2006
Winter - The Seven Essential Elements of Promotional Materials
Fall - Promotion and Literature– The Importance of Good-Quality Images
Spring- Creation and Evolution of a Wholesale Product Line, Part IV

2005
Winter - Creation and Evolution of a Wholesale Product Line, Part III
Fall - Creation and Evolution of a Wholesale Product Line, Part II
Summer - Creation and Evolution of a Wholesale Product Line
Spring - Playing the Field—How to Work a Trade Show

2004
Winter - To Have and to Hold – How to win Loyal Customers
Summer - How to Sponsor a Profitable Glass Art Seminar or Workshop

2003
Winter - Worthy Causes, Wise Choices
Fall - Industry Talk
Summer - Brand New Image
Spring - Developing Your Verbal Logo

2002
Winter - Relationship Selling: The Tie that Binds
Fall - When Service Goes Wrong . . . Bounce Back
Summer - In the Public Eye: How to Work with the Media
Spring - Promote and Prosper


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