To Have and to Hold — How to Win Loyal Customers
If you’re like most retailers, you know how tough it is to attract new customers, let alone maintain repeat business. Many art glass stores sell the same brand-name products at competitive prices, inspiring shoppers to do business with one store one week and another the next. How can you increase the chances that customers will return to your shop again and again? Not only that, how can you inspire them to refer others to your business? Low prices and friendly service aren’t enough. You’ve got to consciously develop a strategic customer loyalty program, one that involves your entire staff. From store appearance and customer complaints to employee training and sales follow-up, a well-thought-out, comprehensive plan—with your customers’ needs in mind—brings you that much closer to keeping them faithful to your art glass store.
by Claire Sykes

You can find the rest of this article in the Summer 2004 issue of Profitable Glass Quarterly.

Winter 2004 – Buy Now!