Summer 2003

Brand New Image
Branding is the heart and soul of your business and represents the mind-share that you occupy with your customers. It’s important to create a clear position about who you are, what you sell, and which services you provide, so your store brand can influence the way customers perceive you.
by Claire Sykes

Also look for Industry Talk with Mike Hartnett, which provides insights offered by Leslie Silverman, Ed Hoy, Ron Bearer Jr., and Charles Warner on recent trends in the art glass industry.

You can find the rest of these articles in the Summer 2003 issue of Profitable Glass Quarterly.

Summer 2003 – Buy Now!