Spring 2003

Developing Your Verbal Logo
In this faced-paced, mile-a-minute world, you often have only a few seconds to get your message across. You need to open with a “grabber” question to get a customer’s attention and follow with an effective message that states what your business can do for the listener.
by Gary Lockwood

You can find the rest of this article in the Spring 2003 issue of Profitable Glass Quarterly.  

Spring 2003 – Buy Now!