Summer 2002

In the Public Eye: How to Work with the Media
The credibility you gain from one article or radio talk show can be worth more than a week’s exposure from the most expensive ads. To insure success when you are pursuing the opportunity to be included in a newspaper, radio, or television report, first learn what the publication or station is interested in and then adapt your message to that.
by Claire Sykes

You can find the rest of this article in the Summer 2002 issue of Profitable Glass Quarterly.

Summer 2002 – Buy Now!