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Fall 2002
When Service Goes Wrong . . . Bounce Back
No business sets out to do wrong when servicing customers. But life is full of unexpected moments, and inevitably, mistakes do happen. Businesses miss an important opportunity to build customer loyalty and valuable goodwill when they don’t make every possible effort to make good on those mistakes.
by Ron Kaufman
You can find the rest of this article in the Fall 2002 issue of Profitable Glass Quarterly.
Fall 2002 Buy Now!
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