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Winter 2001

How to Put the Profit-Producing Power of Couponing to Work for You
Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business. Because coupons “pull in the business,” they have gained remarkable acceptance and popularity among astute marketing managers. Regular use of a good couponing strategy will provide a steady stream of new customers and high quality sales leads.
by Thom Reece

You can find the rest of this article in the Winter 2001 issue of Profitable Glass Quarterly.

Winter 2001 Buy Now!


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Marketing Archives

2001
Winter - How to Put the Profit-Producing Power of Couponing to Work for You

Fall - Coach to Sell
Summer - 'Tis the Season to Be Successful
Spring - Get Sales Associates to Sell More

2000
Winter - Working the Web with Marketing Magic

Fall - Turning Callers into Customers
Summer - Advertising Smarts
Spring - From the Inside Out: How to Conduct a Successful In-Store Promotional Event

1999
Winter - Give Your Store a Fiscal Physical

Fall - Merchandising for Rave Reviews
Summer - Working a Trade Show
Spring - The Importance of a Needs Analysis

1998
Winter - The Twelve Months of Christmas



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