Fall 2001

Coach to Sell
Too many managers waste valuable time in the back room, checking on shipments or unpacking boxes. Why not spend that time helping associates say more than “May I help you?” In most cases, managers sell and coach better than anyone in the store and also provide the best role models for young, inexperienced staff. Associates can unpack boxes and assistant managers can help to plan, but the job of coach belongs to the manager, who is a seasoned player.
by Lynette Hawkins

Also look for Retailer to Retailer with a discussion of techniques that retailers use to draw customers into their stores and keep them coming back.

You can find the rest of these articles in the Fall 2001 issue of Profitable Glass Quarterly.

Fall 2001 – Buy Now!