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Winter 2000

Working the Web with Marketing Magic
A well-planned and carefully designed website boosts your image, reinforces your credibility, and allows you to network with anyone, worldwide. It can also mean increased sales for your art glass store, since a properly maintained site showcases your products and services to prospects, whether local or international, at their convenience.
by Claire Sykes

Also look for Retailer to Retailer for a discussion on the effect of the Internet on art glass businesses and how it can be used to reach a broader range of customers.

You can find the rest of these articles in the Winter 2000 issue of Profitable Glass Quarterly

Winter 2000 Buy Now!


Current Issue
Marketing
Sales for the Independent Artist– Greeting Your Customers
Industry Directory
Classifieds
Resources & Links
 
Marketing Archives

2001
Winter - How to Put the Profit-Producing Power of Couponing to Work for You

Fall - Coach to Sell
Summer - 'Tis the Season to Be Successful
Spring - Get Sales Associates to Sell More

2000
Winter - Working the Web with Marketing Magic

Fall - Turning Callers into Customers
Summer - Advertising Smarts
Spring - From the Inside Out: How to Conduct a Successful In-Store Promotional Event

1999
Winter - Give Your Store a Fiscal Physical

Fall - Merchandising for Rave Reviews
Summer - Working a Trade Show
Spring - The Importance of a Needs Analysis

1998
Winter - The Twelve Months of Christmas



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