Summer 2000

Advertising Smarts
Millions of ads bombard us everywhere we turn, and it’s important for art glass retailers to pay careful attention to their own advertising so it will stand out from all the others. Studying the demographics of your customer base is a good place to start when deciding where to spend most of your advertising dollars.
by Claire Sykes

You can find the rest of this article in the Summer 2000 issue of Profitable Glass Quarterly. 

Summer 2000 – Buy Now!