Spring 2000

From the Inside Out: How to Conduct a Successful In-Store Promotional Event
Promotional events can be anything from an afternoon art glass workshop to a week-long series of events. These events don’t need a huge space or a big budget when you plan ahead, advertise, take advantage of any help that vendors will give you, and invite other retailers or organizations to cohost the events.
by Claire Sykes

You can find the rest of this article in the Spring 2000 issue of Profitable Glass Quarterly.

Spring 2000 – Buy Now!