Fall 2000

Turning Callers into Customers
Don’t let phone customers hang up until you’ve done everything you can to get them into your art glass store. Use those first several seconds to warm up the call with a greeting and to make sure that your store’s and your own identity are well established. Then be sure to talk with a smile on your face, which will show in your voice and help to convince the person on the other end that your store is a great place to be.
by Claire Sykes

Also look for Retailer to Retailer with a discussion of ways to encourage more customers to come to your store through advertisements, rearranging store items, and offering classes.

You can find the rest of these articles in the Fall 2000 issue of Profitable Glass Quarterly.

Fall 2000 – Buy Now!