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Summer 1999
Working a Trade Show
Trade shows are the best way to meet manufacturers and suppliers and to do business together. They provide a valuable venue for new product information, comparison shopping, attractive prices, and the chance to learn new things through attendance at the various seminars that are available. Use your time wisely while you’re there to talk to as many reps as possible and to size up your market.
by Claire Sykes
Also look for: Ten Strategies for Dealing with Objections by Pam Lontos that shows how important it is for salespeople to learn how to handle objections effectively, and Retailer to Retailer with a discussion of art glass retailers sharing the most important lessons they have learned from operating their businesses.
You can find the rest of these articles in the Summer 1999 issue of Profitable Glass Quarterly.
Summer 1999 Buy Now!
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