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Summer 1999

Working a Trade Show
Trade shows are the best way to meet manufacturers and suppliers and to do business together. They provide a valuable venue for new product information, comparison shopping, attractive prices, and the chance to learn new things through attendance at the various seminars that are available. Use your time wisely while you’re there to talk to as many reps as possible and to size up your market.
by Claire Sykes

Also look for: Ten Strategies for Dealing with Objections by Pam Lontos that shows how important it is for salespeople to learn how to handle objections effectively, and Retailer to Retailer with a discussion of art glass retailers sharing the most important lessons they have learned from operating their businesses.

You can find the rest of these articles in the Summer 1999 issue of Profitable Glass Quarterly.

Summer 1999 Buy Now!


Current Issue
Marketing
Sales for the Independent Artist– Greeting Your Customers
Industry Directory
Classifieds
Resources & Links
 
Marketing Archives

2001
Winter - How to Put the Profit-Producing Power of Couponing to Work for You

Fall - Coach to Sell
Summer - 'Tis the Season to Be Successful
Spring - Get Sales Associates to Sell More

2000
Winter - Working the Web with Marketing Magic

Fall - Turning Callers into Customers
Summer - Advertising Smarts
Spring - From the Inside Out: How to Conduct a Successful In-Store Promotional Event

1999
Winter - Give Your Store a Fiscal Physical

Fall - Merchandising for Rave Reviews
Summer - Working a Trade Show
Spring - The Importance of a Needs Analysis

1998
Winter - The Twelve Months of Christmas



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