Spring 1999

The Importance of a Needs Analysis
The extra information that a needs analysis provides regarding your customers can lead the sales associates in your art glass store to find out a lot about the needs of your customers. It is a vital part of making a sale and of having the customer return to your store over and over again.
by Deborah Reyner

Also look for Retailer to Retailer with a discussion of what types of displays and demonstrations art glass retailers have found worked the best in their stores.

You can find the rest of these articles in the Spring 1999 issue of Profitable Glass Quarterly.  

Spring 1999 – Buy Now!